Journal of Intercultural Communication Research
Volume 40, 2011 – Issue 2
Kikuko Omori , Yan Bing Zhang , Mike Allen , Hiroshi Ota & Makiko Imamura
Pages 93-110 | Published online: 09 Jun 2011
http://dx.doi.org/10.1080/17475759.2011.581031
Abstract
The present study examined Japanese college students’ ( N = 476) use of sexually explicit material (SEM) and associations with perceptions of women as sex objects and sexually permissive attitudes. Results indicate that Japanese college students used print media most frequently as a source for SEM followed by the Internet and the television/video/DVD.
Male participants used SEM significantly more than females. In addition, sexual preoccupancy mediated the relationship between exposure to SEM and perceptions of women as sex objects, whereas exposure to SEM in mass media had a direct association with Japanese participants’ sexually permissive attitudes.
Keywords: Sexual Explicit Material, Japanese College Students, Media Effects
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